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PRESENT YOUR EDGE: Creating Consensus Around What Makes You Different

In the fast-paced world of investment management, standing out is crucial. At Basis Point Design, we understand the importance of presenting your edge with clarity and conviction. As a leading provider of strategic branding and marketing communications services to global asset managers, we are dedicated to helping our partners—from new launches to industry titans—showcase their differentiators with compelling clarity, ultimately driving engagement and results.

Our mission is clear: to combine investment industry expertise, creativity, and proprietary marketing technology to develop and evolve the collateral needed for powerful communication with investors and allocators. We believe in delivering a long signal while cutting through the noise.

Our Expertise

The business of investing is rife with uncertainties, but how you present yourself is within your control. With a steadfast commitment to visual, linguistic, and technical excellence, we transform stakeholders into advocates through world-class marketing and communication.

Our Clients

Our professional team and personalized approach have earned the trust of the world’s best—from the most anticipated fund launches to global industry titans. Whether it’s brand positioning, website design, marketing videos, or investor portals, we provide comprehensive solutions tailored to meet your unique needs.

Client Testimonials

  • Q. Brands Ltd: “We have been working with BPD for many years, and have enjoyed their exceptional understanding of financial markets in addition to smart communication and swift service with attention to detail.”
  • Orion Resource Partners: “We worked with Basis Point to refresh and refine our brand, website & marketing materials. Their creativity, dedication, and diligence around the clock with all communication efforts has been exceptional.”
  • Boldhaven Management: “Basis Point Design understood our requirements quickly. Their turnaround was prompt and on brief and their design suggestions were creative.”
  • Milkwood Capital: “Basis Point covers a wide range of marketing, design and development services. We have been extremely pleased with their support.”

Our Team

Founded by Dana Tonkin, Basis Point comprises a team of highly-skilled strategists, designers, developers, copywriters, videographers, and digital specialists. Together, we collaborate with clients to refine and showcase their investment edge.

In a landscape as competitive as investment management, effective communication can be the difference between success and obscurity. At Basis Point Design, we’re here to help you navigate those challenges and thrive. Join us in presenting your edge to the world.

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