20 Free and Low-Cost Advertising Methods to Promote Your Business in Ireland

Here are 20 cheap or free advertising methods you can use to target Ireland:

1. Social media advertising – as mentioned earlier, platforms like Facebook, Instagram, and Twitter are great for targeting specific demographics, interests, and locations.
2. Google My Business – a free tool that allows businesses to manage their online presence across Google.
3. Email marketing – using platforms like Mailchimp or Constant Contact to create and send email campaigns to your subscribers.
4. Local partnerships – partnering with other local businesses to offer joint promotions, discounts, or events.
5. Online directories – listing your business for free on online directories like Yelp, Foursquare, and Google My Business.
6. Content marketing – creating high-quality, valuable content that attracts and retains customers.
7. Influencer marketing – partnering with social media influencers to promote your business.
8. Customer referral program – incentivizing current customers to refer new customers to your business.
9. Free samples or trials – offering free samples or trials to potential customers to get them to try your products or services.
10. Webinars – hosting free webinars to provide valuable information to potential customers.
11. Community events – sponsoring or participating in community events to promote your business.
12. Guerrilla marketing – using unconventional marketing tactics, such as street art or flash mobs, to create buzz around your business.
13. Google Ad Grants – a program that provides free advertising for non-profits.
14. Public relations – building relationships with journalists and media outlets to get coverage for your business.
15. SEO – optimizing your website to appear higher in search engine results.
16. Facebook groups – joining or creating Facebook groups related to your industry to connect with potential customers.
17. Online reviews – encouraging customers to leave positive reviews on Google, Yelp, or other review sites.
18. Local sponsorships – sponsoring local sports teams or events to get your business’s name out there.
19. Guest posting – writing guest blog posts for other websites in your industry to get exposure for your business.
20. Word of mouth – using satisfied customers to spread the word about your business to their friends and family.